Most Funded Clothing Project in Crowdfunding History
PRmediaNow led the PR and media outreach efforts for the record breaking BauBax Travel Jacket Kickstarter Crowdfunding campaign. Just two weeks into the campaign Baubax became the most funded clothing project in Crowdfunding history (source: Wiki) when it surpassed the previous record ($1.05M held by the 10-Year-Hoodie).
The campaign raised $9.19 million and became a viral phenomenon with media coverage on top sites and publications around the world. BauBax is the 6th most funded Kickstarter ever (link to most funded).
PRmediaNow continues to work with BauBax, post Kickstarter, continuing to book media opportunities to keep the momentum going on Indiegogo InDemand where BauBax has raised an additional $2.3M for a crowdfunding total of $11.5M, and counting.
In 2018, PRmediaNow conducted another PR campaign that helped the company raise more than $4.3 million during crowdfunding for its BauBax 2.0 Travel Jacket – which became the most-funded campaign in apparel and fashion in Kickstarter history.
With our media outreach, BauBax continues to earn valuable consistent coverage with top media outlets and leading blogs that helped to propel its successful campaigns.
**5th Most Funded Project in Kickstarter History