Public Company, Consumer Product, Tech, Crowdfunding PR & Media Outreach
While our roots go back 16 years when we launched PRmediaNow to help tech startups grow revenues and expand into new markets with the help of national media coverage, we have grown ourselves as well. We now work in lockstep with investor relations and marketing teams leading PR and media relations programs for public companies.
Our tech startup launch experience also led to referrals for crowdfunding campaigns. We became one of the top performing crowdfunding PR agencies known for delivering award-winning editorial media results for some of the most successful campaigns ever. PRmediaNow followed up the record breaking $11.5 million-dollar BauBax Travel Jacket campaign (on Kickstarter & Indiegogo), with 16 additional million-dollar + campaigns to date. We have helped our crowdfunding clients raise more than $100 million since 2014.
Whether it’s a public company, tech startup, crowdfunding campaign or product launch our new clients most often come from past clients who refer us as the best agency for securing valuable media coverage and creating content that helped their companies grow.
PRmediaNow specializes in generating editorial (unpaid/objective) media outreach and content creation. We don’t spread ourselves thin by claiming to be masters of all elements of campaign marketing. Instead, we work in tandem with internal marketing and IR teams, and we leverage relationships with ad specialists to meet clients’ needs if they want assistance with paid media and social ad marketing efforts.
Media Outreach
To get to know our clients better, we start with a thorough consultation that includes interviewing you the way a reporter would. This allows us to explore the different angles that we believe would be interesting to reporters. If we find out your CEO has a Black Belt, runs triathlons or other interesting tidbits (including hometown, college, etc.), there is a good chance we can weave this into a story pitch that could lead to additional media coverage.
We specialize in getting your story in the news, with the biggest media outlets, top sites and on the pages of national newspapers/magazines and their respective sites and socials. We subscribe to the most extensive media research and list services, so we always have up-to-date contacts at all major media outlets and blogs. We pitch your story to targeted reporters, editors and bloggers, youtubers along with former media colleagues and personal contacts from past successful campaigns. Our personal relationships with the media who have covered our biggest past clients are invaluable.
We target top product reviewers, bloggers, online journalists, Youtubers and Influencers. We also use creative viral techniques on socials to connect you with valuable younger target audiences.
Press Releases
We specialize in writing 'newsy' press releases that tell a story and look like news. We can make mundane corporate announcements read like breaking news. We are also not shy when it comes to suggesting to a client that certain announcements are not newsworthy. We recommend putting out press releases that are compelling and relevant so that reporters look forward to hearing from your company.
Professional Cleint Broadcast Interviews
We also host Q&A interviews on client websites and/or social platforms (Live or recorded) with Cyndi Edwards or Colin Trethewey from our team serving as a host/interviewer. Cyndi has 25 years of experience hosting syndicated TV news shows while Colin spent 12 years as a news, business and technology anchor and reporter.
We use a streaming service that broadcasts interviews (on FB-Live/YouTube/company-websites) with execs in remote locations and with images/videos added to conversations to make it more visual. This allows us to create “owned content” where we control the narrative, engage with followers/stakeholders (via FB comments), and stay proactive sharing updates/recaps about exciting recent developments.
Media Training
We have very strong contacts in the broadcast news world. Our team includes a former news broadcaster and a national network producer who provide training for on-camera interviews. We also conduct practice interviews for online and print articles to prepare your spokespeople and help them provide the best answers for reporters.
Crisis Management
We consult with management and then react on the PR front to make sure any minor crisis does not become a major one. We are strong writers who can put out an urgent press release and head off any developing problems before they become an issue. Our policy is to be proactive and react quickly.